The Easy Life

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The Easy Life is a hand crafted typographic identity designed for a New York based photography group, speaking of their passion and love for photography.

Targeting a young adult market, the challenge was to create an aesthetically pleasing logo that could work across various mediums from stickers & apparel, to website and digital marketing materials. The smooth, fluid lines flow into each other with ease, and give the brand structure and guidance. They live by the phrase “in order to have the easy life, you must first love what you do, day in & day out”.